Friday, January 20, 2017

STOP WASTING YOUR EXPENSIVE SHAMPOO!

So you finally did it- you took the plunge and bought yourself that fabulous expensive shampoo your hairstylist was raving about. In this blog I will teach you how to make the most of your bottle, preserve your color and keep your hair and scalp health in top condition while avoiding these top mistakes.
Mistake #1:
It isn't sudsing and you pour out tons of shampoo, just to get a lather.
If you go a bit between washes, or you use a significant amount of styling product, you are going to need 2 shampoos to get the job done. The first shampoo removes product and you will observe a very unimpressive suds from this one. Resist the urge to pour out more shampoo, and remember the second wash will lather nicely.
Using two smaller amount more deliberately, will allow you to more fully utilize your shampoo while getting your hair cleaner
Mistake #2:
Once you pour out a huge handful of shampoo, you just dump it on top of your hair and rub it around- then hope for the best.
It sounds like a no-brainer, but many folks put just as much shampoo at the scalp, as the ends of their hair. There are very few people who should be shampooing their ends at the same rate as their roots. The hair at the roots is being nourished by naturally occurring scalp oils, while the ends are too far away to receive that benefit usually and need light cleansing and mostly moisture. (Read conditioning tips for more on this point)
Therefore, the scalp and ends have different needs- don't treat them the same.
Mistake #3:
You missed a "spot" (most clients have this challenge)
The same way that we exfoliate our faces, feet etc, our scalp needs the same treatment to stay healthy. Actually, one could argue that the scalp should be a priority, since the hair follicles that (hopefully) produce hair are directly affected by how we exfoliate and nourish them.
 The cause I think is two-fold; we've asked the market for more gentle soaps because we now know that squeaky clean isn't good, but we haven't adjusted how we scrub our heads. As important as it is not not over cleanse our hair, we want to make sure we are also taking care of the follicles that help us actually have hair in the first place.

Ok, now that we identified the most common mistakes with shampooing, let's put it all together with a step-by-step in the shower

The shampoo you purchased will probably be thicker and will have more expensive sulfides that won't produce as much sudsing action, but will also not strip the moisture and color out of your hair. Instead of relying on powerful soaps, you must provide more mechanical action to properly cleanse with your fingertips and nails.
People with really thick hair especially have a hard time properly exfoliating their scalp.
Begin by wetting your hair and parting down center from front hairline to nape. Squeeze out 1/2 the amount of overall shampoo you will be using and emulsify shampoo between palms and fingers. 
Apply shampoo along front, middle and back to center part with fingers (avoid touching your palms to your scalp). Emulsify shampoo again between palms and fingers to redistribute to shampoo evenly on your hands. Apply wherever you feel didn't receive enough shampoo along the center part.
Now take a parting from ear to ear, making a cross section from original center parting (the cross should lie at crown area).
Squeeze out the remaining 1/2 of shampoo you would regularly use, and emulsify between palms and fingers.
Begin applying shampoo with your fingers to front right and left sections, re-emulsify and apply to back right and left sections.
After shampoo is applied evenly, scrub vigorously with fingertips and nails, taking special care at your crown and any other areas you tend to produce the most oil and scalp build-up. 
Keep shampoo at roots where it is most needed by scrubbing at the scalp and approaching from each of the quadrants. This technique will avoid premature color fading and hair dryness.